I’ve been looking at the competition for our app in the healthcare sector here in the UK. It’s a good process to review what’s available to our clients and the NHS trusts that we supply.
There is a limit to what you can see without access to these systems but you can see reviews, ratings and end user feedback. You can also see what examples of the mobile screens from marketing material and app store submissions.
Put all this together and you get a feeling for the UX and then I can compare our app against the wider market. This is useful info which can be fed back to the business, it will also give us an idea of how we can improve our app’s design.
A product design review is something I like to carry out on a periodic basis as this helps to keep the look and feel fresh. A review also allows for new feature concepts to be considered by stakeholders and product owners.