I work to improve the interaction between an audience and services by refining digital products based on user data, research, engagement and user testing. Research and user intelligence on audience interaction is key to understanding how successful digital products and services will give insights on how user interaction can be improved.
New features and existing products can be tested with your users to gauge and explore aspects of user experience and interaction. User testing will help understand how products and services perform in the real world.
The User Journey
I create user journeys to enable the target audience find what they need quickly and easily to give a satisfying user interaction and a smooth user experience. This will ensure that users come back to your product for more, build brand loyalty and spread the word about a positive experience.
I start the process with audience research which develops into user requirements and goals, sketches build into wireframes to plan the user journey and develop the user flow. Red routes and pain points are identified and the design progresses to prototypes which can then be user tested. Working ahead of production the resulting user research is fed back to the project team to influence the digital product before coding begins.
UX Design Projects
I carry out bespoke UX design projects to match business requirements which include the below key features:
- Initial UX audit and evaluation
- Design System build and refinement
- New feature requirements gathering and generation
- Target audience profiles and user persona creation
- User journeys, user goals and task flow creation
- User testing sessions, engagement and feedback
- Usability and accessibility assessment to WCAG compliance
- Increased product conversion rates
Good UX design will help encourage and build trust with your users which then encourages users to stay with your brand and recommend your products to others. This process helps to create a lasting, positive experience by supporting your existing and future customers.
UI Design
User interface (UI) design focuses on presenting professional, clean and clear products and services that are accessible, usable and aesthetically pleasing. I work to build successful digital products with a clear and consistant visual language that users can navigate to complete their tasks and find what they need. This relates to UX design as good UI design leaves your brand and products in a positive light with end-users.
My UI Design Process
My UI design process produces a website or app that works for your target audience across multiple devices and platforms representing your brand. Your product should be consistent with a strong look and feel which is on brand, this helps users access your product or service on all devices being both usable and accessible.
Good UI design should be intuitive and support a seamless user interaction with your products. I work to develop a positive customer experience by designing and deploying easy to use, clear and effective user interfaces. Building websites in CMS (Content Management Systems) helps to organise UI styling, a good example of this type of dynamic website system is WordPress. Key to this unified UI design approach is a mature design system or company style guide as universal, in-house visual language to communicate a visual brand for your products and services.
To find out more about me view my about page and get in touch for more on my freelance design availability.