Freelance Lead Product Designer
I have nineteen years of professional product design industry experience which I bring to my UX/UI design projects. My product design work covers all areas of the user centred, end-to-end design process including design concepts, user flows, journey mapping, wireframes, Figma prototypes and user testing.
My UX/UI Design Process
Following requirements gathering and stakeholder engagement to establish business goals user flows and wireframes are produced to begin the design process. I then work in close collaboration with development and test teams to produce early designs which can be quickly adapted to create interactive Figma prototypes.
I use an iterative design process to build high fidelity Figma prototypes which can be usability tested. Early designs can be tested quickly internally for initial feedback, following design changes formal user testing and evaluation with end-users can then be conducted to gain further user feedback.
This process takes place before any coding starts which saves time and money resulting in viable design solutions which are produced at pace.
I create responsive designs to work across platforms and devices to produce inclusive, accessible and usable software solutions for digital products. I work with you, your design team and clients to design, produce and launch effective design solutions that match your users, business and system requirements.
Design Leadership
I have product design team lead experience working across multiple projects in an agile environment. I work with remote, in-house and external design teams using Figjam and Miro for cross team collaboration and ideation sessions.
I have worked with design and marketing teams throughout my career and I always strive to bring teams together with close collaboration. My design team management experience includes junior designer mentoring, coaching and line management.
I have design recruitment experience should you need to build or expand your design team. My lead and senior designer professional experience includes design workshop and ideation session creation and delivery. I also have experience of design concept presentations to clients, stakeholders and internal teams.
Design Systems
I’m experienced in creating, implementing and managing design systems working with marketing and development teams to produce a consistent brand look and feel. Reusable design components and design patterns aid efficient product production and give a consistent user experience for customers.
My design system component production and management includes building a design system from scratch. I’ve also authored design system governance documentation for cross team and company-wide use.
Design systems can help to speed the process of global brand implementation and styling changes across multiple websites quickly and effectively. Design systems also support the process of quickly bringing new products to market.
Design Style Guides
My design work includes bringing existing UI design together to establish a design style guide. This helps to formalise a brand and implement design standards with internal teams.
I’ve authored brand guidelines to refresh design across platforms for group websites and apps. Writing style guides to bring brand design to a formal and usable guide can go on to form the basis for a new design system.
Accessibility
I advocate accessibility and usability to increase user engagement, I work with development and test teams to realise successful UX strategy. My design work adheres to WCAG standards for accessibility and I work with clients to improve their website and app accessibility.
I also offer UI/UX design audits to improve website and app user experience, this includes accessibilty reviews and actionable reports. The resulting design improvements in turn helps to increase user engagement and conversions with the target audience.
I’ve worked on company re-branding and production brand implementation projects to create refreshed, strong and consistent online brands.
User Testing
My user testing experience includes writing interview scripts and running user testing sessions with candidates. The user focused journey intergrates with early wireframes which can be used to gather inital internal and external early feedback. I believe that early user testing is important and a crucial step in the iterative design process.
Once the early designs are refined, high fidelity production prototypes can be used for more formal user testing sessions with external candidates. On completion of these sessions user data is collation and a report is produced for presentation with stakeholder and team feedback sessions.
User tested prototypes can then be handed to development teams as final designs that can be built into fully responsive websites and native apps. I believe that real end-user feedback is one of the most important elements in the product design lifecycle.
Design Audits
As part of my UX/UI design work I carry out design audits should a website need evaluating for usaability or accessibility. This can also be part of an update or brand refresh project if a new look and feel is needed. Following a design audit I can provide a full report with actionable design options to support a design team with the build process.
Read more about my in-house UX/UI design work as part of the digital product team at INTO University Partners LLP.
WordPress Web Design
I have strong experience in WordPress design and development having worked on a wide range of websites using the WordPress CMS. I’ve worked with WordPress from the early days and I still enjoy working with this website system.
My design career has given me experience with WordPress design and build which includes custom themes with hand coding. I use my advanced WordPress skills to create custom branded, user friendly, responsive websites for clients and SMEs. I also have experience using other custom CMS systems for website and app content management.
I also offer WordPress support for clients who would like a custom WordPress design and content creation service.
In Summary
I’m passionate about UI/UX product design and I’m an experienced lead/senior product designer with a professional attitude. I’m reliable, flexible, highly creative and always happy to discuss my design work.
If you have any questions get in touch to contact me, also view my profile and my design career with testimonials on my linkedin profile.
Read more about my professional design process on my UX Design page, also on my professional approach to UI Design.
