I work to improve the interaction that takes place with an audience by refining digital products based on user data, research, engagement and testing. Research and user intelligence on audience interaction is key to understanding how successful a digital product is and will give insights on how user interaction with products can be improved.
New features and existing products can be tested with your users to gauge and explore aspects of user experience and interaction. This can be done with A/B testing and will help you understand how your products perform in the real world.
The User Journey
I create user journeys to enable the target audience find what they need quickly and easily to give a satisfying user interaction and a smooth user experience. This will ensure that users come back to your product for more, build brand loyalty and spread the word about a positive experience.
I start the process with audience research which develops into user requirements and goals, sketches build into wire frames to plan the user journey and develop the user flow. Red routes and pain points are identified and the design progresses to prototypes which can then be user tested.
Working ahead of production the resulting user research is fed back to the project team to influence the digital product before coding begins.
UX Design Projects
I carry out bespoke UX design projects to match business requirements which include the below key features:
- Initial UX evaluation and consultation
- User focused target audience identification
- Requirements gathering and generation
- Target audience profiles and user persona creation
- Discovery of digital solutions to reach requirements
- User journeys, user goals and task flow creation
- User testing sessions and feedback
- Multi-device responsive testing with feedback
- Usability testing and assessment to WCAG compliance
- Feedback on accessible information, products and services
- Increased product conversion rates
Good UX design will help encourage and build trust with your users which then encourages users to stay with your brand and recommend your products to others. This process helps to create a lasting, positive experience by supporting your existing and future customers.
For more about my career in product design view my about me page. You can get in touch through my contact page.