Course Pages UX/UI Design
UX/UI Design | User Testing | Wireframing | Prototyping | UX Strategy
Business: INTO University Partnerships LLP
Deliverable: User research, user testing, stakeholder presentations, Figma prototypes, Google analytics, UI design, design hand-over, UI/UX evaluation
Objective
To create a new approach for the INTO University course pages which increases user engagement and successful student recruitment. The new course pages would be based on user research and user testing sessions and analytice. User testing sessions would take place before and after the product re-design.
Approach
A review of the current course pages was carried out to assess and evaluate the current user experience and user journey. User testing interviews were conducted with international centre managers to gather pain points and concerns which were to be addressed.
Data was gathered and collated from Google analytics to analise the product performance to inform the new UX strategy. All data was included in a visual slide board and presented to stakeholders.
Wirefames to map the user journey and identify red routes were created and tested internally to gather feedback. These wireframes went on to form the basis for Figma prototypes which were then user tested with centre managers, current students and prospective students.
Outcomes
The new course page designs were finalised and a full hand-over to the development teams was completed. Design and test support was given during the build phase and the new course pages were launched to deadline. As the new academic year approached Google analytics was monitored to evaluate the new user experience. The new course page design and build was successful with a 25% increased in take up of courses from overseas students in the first 6 months.
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