Establishing product design consistency to a range of products, a SaaS environment or an e-commerce system can be a challenge. Offering a range of available services or a complex system is often the heart of an advanced product suite.
But it’s very important to present a uniform look and feel to users, customers and the target audience so they can see the relationship within the product suite. Working on a group of products that have historically been developed by internal teams with limited interaction or design input can give an inconsistent brand user experience.
A range of inconsistencies can be caused by the lack of a design style guide which means that there is no single source of truth for brand design. Working with stakeholders, product owners and technical authors are key places to start in unifiying a brand design. Seeing the bigger picture is a must to spot how a brand’s UI elements and user tasks are handled within the different product systems.
A product review project with attention to detail addresses any design inconsistencies and highlights areas for change and improvement to unify systems and product groups. Establishing a design style guide can build towards a future design system where each reusable UI component’s use case is detailed for the whole company to refer to. Design patterns build a consistent UI for a dependable user experience that in turn builds trust with customers
Other benefits of a product design review are that universal design components and patterns are understood by all in the production teams. New starters can quickly get up to speed with the available UI components for future build and test processes.
Product design unity is good and helps to strengthen a brand’s user experience which offers a strong product offering to the target audience.
If you would like to find out how I can help your design team and online presence with product design reviews get in touch.